Close the Comment Gap With CTAs
The like-to-comment ratio is 141.2:1, meaning viewers are passively liking but not conversing — a direct drag on the 1.27% engagement rate, which already sits below the 5-10% micro-tier benchmark.
Details
End every video with a single, specific question tied to the content (e.g., 'Comment your answer below') to convert even a fraction of the median 618 likes into comments, which TikTok's algorithm weights heavily for distribution.