Close the Views-to-Engagement Gap
The median plays sit at 677 but median likes are only 44 — a 0.22% ER far below the 5-10% micro-tier benchmark.
Details
This gap signals a hook/CTA problem, not a reach problem: add a direct question or comment-bait line in the first 3 seconds and a verbal CTA to boost the 6-comment median, since 73% of brands now prioritize engagement rate over follower count.