Diagnose the Reach Bottleneck First
Median plays are 815 against a 23,024 follower base — only about 3.5% of the audience is even seeing each post, which is why the 0.24% ER sits far below the 5-10% micro-tier benchmark.
Details
Audit the first 3 seconds on the last 20 videos for weak hooks, and test posting at different times to see if plays climb past the 815 median before addressing engagement further.