Drive Comments With Direct CTAs
The median comment count is just 26.5 versus 365 median likes, a 39.8:1 like-to-comment ratio that signals passive viewing rather than conversation.
Details
Adding a direct question or fill-in-the-blank prompt in the caption and first 3 seconds of video will push comment volume, since the current 1.76% ER is well below the 5-10% micro-tier benchmark and comments carry more algorithmic weight than likes.