Close the Engagement Rate Gap
The current ER of 1.77% sits well below the micro-tier (10K-100K) benchmark of 5-10%, putting alison ♡ in the 'average' rating bracket despite having 22,557 followers.
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully increase the estimated $125-$500 per-post deal value.