Close the Engagement Rate Gap
The current ER sits at 0.2%, far below the 5-10% benchmark for micro-tier creators (10K-100K followers) like the 19,082-follower account of AgeWellWithDrSteph.
Details
Since 73% of brands prioritize engagement rate over follower count when negotiating deals, closing even half this gap could directly increase the $25-60/post brand deal value.