Close the Engagement Rate Gap
Madison's 1.31% ER sits far below the nano-tier benchmark of 8-15%, signaling an opportunity rather than a follower problem — 73% of brands prioritize ER over follower count, so this is the metric to fix first.
Details
With a median of 731.5 plays against 7,981 followers, only ~9% of the audience is even seeing content, so tightening hooks in the first 2 seconds and posting at consistent times should be the immediate lever.