Prioritize Carousels Over Reels
Zunebia Shah's Reels ER (1.09%) is trailing the overall post ER (1.46%), which itself sits below the micro-tier benchmark of 2.5-5%.
Details
Since carousels benchmark at 0.55% vs Reels at 0.52%, shifting a portion of the content mix to carousel posts with swipeable value (tips, before/after, listicles) can close this gap; Reels should be used primarily for reach-building given they perform best for accounts under 50K followers like this one (16,974).
