Shift Content Mix Toward Reels
Zumi Zwag's Reels ER (23.81%) is over 4x the static Posts ER (5.83%), yet the overall content mix still relies heavily on posts.
Details
Increasing Reels frequency to 3-4x/week should lift the blended ER well above the mid-tier benchmark of 1-2%, where the account already sits at 5.93%.
