Close the Micro-Tier Engagement Gap
Zoya | UGC Creator ᥫ᭡'s 0.87% overall ER (0.97% across the last 20 posts) sits well below the 2.5-5% average for micro-tier accounts (10K-100K followers).
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve the $40-$125 per post deal value. Focus on posting consistency and stronger CTAs in captions to lift ER toward the 2.5% floor before pitching brands.
