Shift Budget From Reels to Posts
The Posts ER of 1.54% is more than 4x higher than the Reels ER of 0.34%, yet both formats are competing for the content calendar.
Details
Prioritize static images and carousels over Reels in the posting mix — the 7.5M follower account sits well above the 50K threshold where Reels provide a meaningful reach advantage, meaning the format is not compensating for its engagement deficit. Aim for a ratio of at least 2 posts for every 1 Reel until Reels ER climbs closer to the overall account ER of 1.07%.
