Shift Content Mix Away From Reels
The Reels ER for Zillow Gone Wild 🏡 sits at just 0.09%, far below the account's own Posts ER of 0.3% and the industry Reels benchmark of 0.52%.
Details
Since Carousels benchmark highest at 0.55% vs Static at 0.45%, reallocating weekly posting toward carousels will help close the gap between the 0.28% overall ER and the 0.5-1% macro-tier average.
