Drive More Comments, Not Just Likes
The like/comment ratio is 69.8:1 (median 9,163 likes vs.
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69.5 comments), which skews heavily toward passive engagement. Adding explicit comment prompts (polls, either/or questions, 'tag someone') in captions can pull that ratio down, since 73% of brands prioritize engagement rate over follower count and comments carry more algorithmic and buyer-perception weight than likes alone.
