Close the Mid-Tier Engagement Gap
The current ER of 0.84% (0.86% across the last 19 posts analyzed) sits below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range.
Details
Test 2-3 interactive formats per week (polls, this-or-that, fill-in-the-blank captions) to push toward the 1% floor, since even a 0.16-point lift would move Zanna van Dijk into benchmark territory.
