Make Reels the Core Format
Poojan Sethi's Reels ER is 6.29%, versus 0.53% for posts, so Reels should be the primary Instagram format and strong post ideas turned into short-video versions.
Details
With 23,954 followers—below the 50K threshold where Reels typically get higher reach—each campaign idea should be published as a Reel first, then use carousel or static content as supporting posts.
