Shift Content Mix Toward Static/Carousel Posts
Z's static/carousel Posts ER sits at 6.59%, nearly 2.5x higher than the Reels ER of 2.71%.
Details
Since 73% of brands prioritize engagement rate over follower count, reallocating more of the content calendar to the post format that's already driving the 6.46% overall ER (well above the 2.5-5% micro-tier benchmark) will protect rate card leverage.
