Shift Content Mix Toward Reels
Zaafirah Rehana's Reels ER sits at 1558.22% versus a Posts ER of only 0.96%, showing Reels are dramatically outperforming static/carousel content on the account.
Details
Increase Reels frequency in the next 4-6 posts to capitalize on this gap, since the industry benchmark for Reels ER is just 0.52% — meaning the Reels are already far exceeding category norms and deserve more posting real estate.
