Shift Content Mix Toward Reels
ππͺπ·π’ πͺ·'s Reels ER (4.29%) is nearly 4x the static Posts ER (1.08%), and it already outperforms the industry Reels benchmark of 0.52%.
Details
Increasing Reels frequency in the content calendar and reserving static posts for announcements only is recommended, since at a 208,702 follower count this format is clearly driving disproportionate engagement.
