Shift Content Mix Toward Reels
The Reels ER of 645.58% massively outperforms the Posts ER of 22.22%, and both crush the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (ʏᴜᴍᴍʏɢʀᴀᴍᴍᴍ🫰🏻🍽️ | ꜰᴏᴏᴅ & ᴛʀᴀᴠᴇʟ is at 18,275), prioritizing Reels as the primary format will compound this advantage and justify the 20-40% Reels rate premium in brand negotiations.
