Shift Posting Weight Toward Reels
Ananya Mehta's Reels ER sits at 118.1% versus just 1.26% for standard posts, an enormous gap showing the audience responds dramatically better to video.
Details
Since accounts under 50K followers (the account is at 24,458) get higher reach on Reels per industry benchmarks, prioritize Reels as the primary format and cut back on static images, which only average 0.45% ER industry-wide.
