Boost Comments With Direct CTAs
The like/comment ratio is 50.6:1, meaning comments are the weakest engagement signal despite a solid 488.5 median likes.
Details
Since 73% of brands prioritize engagement rate over follower count, adding a question or comment-prompt CTA in captions on the next 10 posts can push comments past the current 12.0 median and lift the 3.24% post ER.
