Double Down on Reels Production
The Reels ER sits at 25.2% compared to just 1.51% for static/carousel posts โ a massive gap that shows the audience of 6,485 responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers per industry data, shifting the posting mix toward 2-3 Reels per week should lift the blended ER above the current 1.73%.
