Shift to Carousels and Reels Immediately
The current engagement rate of 0.13% is drastically below the 1-2% mid-tier benchmark, and format choice is a lever that can be pulled today.
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Industry data shows carousels average 0.55% ER and Reels average 0.52% ER versus 0.45% for static images — prioritizing these formats over static posts could meaningfully close the gap. An audit of the last 20 posts and replacing any static-only content calendar slots with carousel storytelling or short Reels would maximize algorithmic reach.
