Shift Posting Mix Toward Reels
Reels are already outperforming static posts — 0.08% ER versus 0.03% for posts — yet both remain far below the mid-tier benchmark of 1-2%.
Details
Prioritize Reels as the primary format in the next 10 uploads to maximize algorithmic reach, since Reels consistently drive higher distribution on Instagram. Aim for at least 70% of the next 26 posts to be Reels to compound the engagement gap already seen between formats.
