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@yorkshirefoodguide · 111.5K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 111.5K followers · 0.11% engagement
Next step
Snippet can use this instagram result for @yorkshirefoodguide to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @yorkshirefoodguide's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @yorkshirefoodguide's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER of 11.58% massively outperforms the overall Posts ER of 0.11% and even beats the 2026 Reels benchmark of 0.52%.
Details
Since the static/carousel-heavy feed is dragging the average ER far below the 1-2% mid-tier benchmark, Yorkshire Food Guide should prioritize Reels as the primary format to close that gap and stabilize engagement above the 0.11% floor.
A like/comment ratio of 21.2:1 with only 25.5 median comments against 111,537 followers shows the account is generating passive likes but not conversation.
Details
Adding explicit questions or polls in captions on top-performing Reels will lift comment volume, since 73% of brands prioritize engagement rate over raw follower count when evaluating deals.
With Reels ER at 11.58% far exceeding the Posts ER of 0.11%, Yorkshire Food Guide should build a rate card that charges the 20-40% Reels premium over the current $250-$1,000 per-post estimate to reflect this performance gap.
Details
Creators with published rate cards close deals 40% faster, giving brands clear justification to pay above baseline mid-tier rates of $10-25 per 1,000 followers.
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