Shift Feed Strategy Toward Reels
Reels are generating a 10.98% engagement rate compared to just 1.77% for static posts — a 6x performance gap that demands a format shift.
Details
Aim to make at least 60-70% of the monthly output Reels to capitalize on this delta and push the overall account ER closer to the current 3.08% blended rate. Prioritize Reels formats that mirror top-performing content themes, since the existing Reels ER already far exceeds the mid-tier benchmark of 1-2%.
