Prioritize Feed Posts Over Reels
The Posts ER (3.01%) is nearly 6x higher than the Reels ER (0.52%), which sits right at the industry Reels benchmark of 0.52% — meaning reels are performing at baseline while static/carousel posts are outperforming the micro-tier average of 2.5-5%.
Details
Shifting more of the content calendar toward carousels and static posts is recommended, since these are clearly what the 19,659 followers respond to most.
