Shift Post Mix Toward Reels
Reels are already outperforming static posts with a 13.4% ER versus an overall 10.44% posts ER — a meaningful gap worth exploiting.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Yogeendra Hariprasad sits at 7,696 followers, increasing Reels output is the highest-leverage move available right now. Aiming to make at least 60% of new content Reels will compound that reach advantage and push the overall account ER even further above the nano-tier benchmark of 3.5-8%.
