Shift Content Mix Toward Reels
Radhika Bose's Reels ER sits at 25.36% compared to just 0.22% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since mid-tier accounts (100K-1M) average only 1-2% ER overall and the current 0.29% is well below that, reallocating the posting cadence to prioritize Reels over static images could meaningfully lift the blended engagement rate.
