Shift Content Mix Toward Reels
The current ER of 1.57% sits well below the nano-tier benchmark of 3.5-8%, signaling room to grow.
Details
Since accounts under 50K followers (Yassin is at 9,389) get higher reach on Reels, and Reels post a 0.52% format ER vs. static images at 0.45%, prioritizing Reels over static posts should help close that gap.
