Double Down on Reels Production
The Reels ER of 9.79% outperforms the overall Posts ER of 9.64% and crushes the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Yash ☀️ is at 12,473), shifting a larger share of the content calendar toward Reels will capitalize on this reach advantage and compound this already elite engagement.
