Lean Harder Into Reels Format
The 4.22% posts ER already beats the micro-tier average of 2.5-5%, and since the account sits at 15,860 followers (under the 50K threshold), Reels get higher reach per industry benchmarks.
Details
Shifting more of the content mix toward Reels will capture that reach advantage and push past the current median of 585.5 likes.
