Prioritize Reels Over Static Posts
Yaasvee Gupta's Reels ER sits at an extraordinary 70.58% compared to Posts ER of just 4.49% — a gap far beyond the industry benchmark where Reels (0.52%) and Static images (0.45%) perform similarly.
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Shifting the content mix toward Reels-heavy publishing will capitalize on this format advantage and compound an already excellent 4.64% overall ER, which is 2-4x the mid-tier benchmark of 1-2%.
