Shift Budget Toward Posts Over Reels
XiaoXiao's Posts ER of 3.11% is nearly 3x the Reels ER of 1.12%, signaling that the audience responds significantly stronger to static or carousel content.
Details
Given that industry benchmarks show Reels ER averaging only 0.52% and carousels outperforming at 0.55%, these posts are already outpacing benchmarks by a wide margin — prioritize publishing more posts to sustain the overall 3.01% account ER. Aim to maintain at least a 2:1 ratio of posts to Reels until the Reels ER climbs closer to the posts baseline.
