Shift Content Mix Away From Reels
The Reels ER sits at just 0.12%, far below the Posts ER of 0.32% and the industry Reels benchmark of 0.52%.
Details
Since static/carousel posts are already outperforming Reels for the account, prioritize carousels (industry benchmark 0.55% ER) and static posts over Reels until format ER improves.
