Shift Priority Toward Reels
The Reels ER for Xeel Events is 0.23%, higher than the 0.15% posts ER, while the benchmark is 0.52% and Reels generally receive higher reach for accounts under 50K followers.
Details
Make Reels the primary discovery format, using an event-focused hook and a direct question, then compare performance against the 0.23% baseline.
