Prioritize Static and Carousel Posts
The feed Posts ER sits at 5.86%, nearly triple the Reels ER of 1.93%, showing the audience responds far better to static/carousel content than video.
Details
Shift the content mix to lean more heavily on carousels and static posts rather than defaulting to Reels, since the platform-wide Reels push isn't translating to engagement for ari's specific 166,421-follower audience.
