Shift Posting Mix Toward Carousels
Reels are underperforming at 0.76% ER compared to Posts at 1.33% ER — a gap of 0.57 percentage points.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, but the Posts ER of 1.33% already outpaces that benchmark, suggesting the audience responds strongly to static or multi-image formats. Audit the last 29 posts and identify which content types drove above-median likes (3,565) and comments (51), then deliberately increase carousel frequency to replicate those results.
