Double Down on Reels Production
Aayushi🐹's Reels are outperforming Posts by a significant margin — 36.17% ER vs 22.24% ER — which means every Reel published is generating roughly 63% more engagement per piece of content.
Details
Since industry benchmarks confirm Reels get higher reach specifically for accounts under 50K followers (the account is at 44,227), shifting the content calendar to prioritize Reels over static posts is the single highest-leverage move available. Aim to replace at least half of the current static post slots with Reels to compound this advantage.
