Shift Budget from Reels to Carousels
WORKSTEAD's Reels ER sits at just 0.04% versus 0.4% for Posts, a 10x gap, and both trail the mid-tier benchmark of 1-2%.
Details
Since Carousels average 0.55% ER industry-wide versus 0.52% for Reels, reallocating production effort toward carousel posts can close the gap between the account's 0.31% overall ER and category norms.
