Close the Nano-Tier Engagement Gap
The current ER of 2.04% sits well below the nano-tier (1K-10K) benchmark range of 3.5-8%, meaning there is significant room to grow before hitting a ceiling.
Details
Since carousels (0.55% avg format ER) and Reels (0.52%) outperform static images (0.45%), shifting the content mix toward more carousels and Reels can push the 73 median likes higher.
