Test Higher-Engagement Formats First
The Instagram engagement rate for Wood’s Watchlist is 0.31% across 20 analyzed posts, below the benchmark of 0.55% for carousels and 0.52% for Reels; the static-image benchmark is 0.45%.
Details
For the next 20 posts, test carousels and Reels against static images, log each post’s ER, and prioritize the format that moves performance toward the mid-tier 1-2% range.
