Double Down on Static and Carousel Posts
Karli's Posts ER sits at 6.73% while Reels ER is only 0.79% — an 8.5x gap that runs counter to the industry pattern where Reels typically drive higher reach for accounts under 50K followers.
Details
Since static/carousel content is clearly resonating with the 1,522 followers, the posting cadence should shift to prioritize carousels and static images while diagnosing why Reels underperform (e.g., hook, watch time, or topic mismatch).
