Shift Content Mix Toward Reels
CathyChen's Reels ER sits at 1062.73% versus 4.96% for static Posts — a massive gap that shows an audience of 38,672 (under the 50K threshold where Reels get boosted reach per industry data) is far more responsive to video.
Details
Increasing Reels posting frequency relative to static images will capitalize on this reach advantage and pull the blended engagement rate even higher above the 9.69% already being hit.
