Shift Posting Mix Toward Reels
Will's Reels ER is 108.27% versus just 3.6% for static/carousel posts, and the industry Reels benchmark is only 0.52%, meaning the account is vastly outperforming the category average.
Details
Since Reels also get higher reach for accounts under 50K followers (Will is at 26,214), increasing Reels frequency relative to static posts should compound the already-excellent 4.52% overall ER, which sits above the 2.5-5% micro-tier benchmark.
