Close the Nano-Tier Engagement Gap
The overall ER of 1.12% sits far below the nano-tier benchmark of 3.5-8%, even though Who’s Your Granny (Leah) has only 5,901 followers where higher engagement is expected.
Details
Focus on driving comments through direct questions or polls in captions, since the like/comment ratio of 4.2:1 shows comments are the weakest engagement lever to improve.
