Shift Content Mix Toward Reels
Tanzeela🦢's Reels ER of 21.41% massively outperforms both the overall Posts ER of 1.17% and the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 5,965), increasing Reels frequency relative to static posts should lift the blended engagement rate closer to the nano-tier benchmark of 3.5-8%.
