Prioritize Carousel-Led Instagram Content
At 0.06% ER, Whole Foods Market’s 3,104,715-follower Instagram account is below the 0.5%-1% macro benchmark.
Details
Prioritize carousels, which have a 0.55% benchmark ER versus 0.52% for Reels and 0.45% for static images, and add a clear save/share prompt to each carousel.
