Shift Content Mix Toward Carousels
Posts ER (0.07%) already outperforms Reels ER (0.05%), and industry data shows carousels average the highest format ER at 0.55% versus 0.52% for Reels.
Details
Given the overall ER of 0.06% sits far below the macro-tier benchmark of 0.5-1%, prioritizing carousel posts over Reels could close some of that gap.
