Double Down on Reels Format
With 30,678 followers, Wataru is under the 50K threshold where Reels get higher reach per the platform algorithm.
Details
The current 13.57% ER already crushes the micro-tier benchmark of 2.5-5%, so shifting more posts to Reels (which also command a 20-40% rate premium) can compound both reach and brand deal value from the current $500-$2,000/post range.
