Shift Content Mix Toward Reels
Hema Pandey|| Fashion Content Creator's Reels ER of 20.05% massively outperforms the static Posts ER of 0.43% and the industry benchmark for Reels (0.52%).
Details
Since the account sits at 164,692 followers (mid-tier), reallocating a larger share of the content calendar to Reels could pull the overall 0.42% ER closer to the mid-tier benchmark of 1-2%.
