Shift Content Mix Toward Reels
Anuradha's Reels ER of 5.36% outperforms the overall Posts ER of 3.55% by nearly 1.8 points, and as an account under 50K followers, the account is positioned to benefit most from the higher reach Reels get at this tier.
Details
Prioritizing Reels over static images or carousels in the weekly posting schedule will push the blended ER closer to 5%+.
